Cratemaster

reebok CRATEMASTER: A FILM BY KERBY JEAN-RAYMOND

Building upon Reebok's refreshed brand direction, CrateMaster, directed by Kerby Jean-Raymond, is a love letter to the inner-city youth and basketball culture in Brooklyn and beyond. This short film and campaign highlights the limited access to quality playgrounds and basketball courts, as well as the youth with a hunger to compete even when concrete and a crate are their only option.

Reebok In-House Agency

Director: Kerby Jean-Raymond

Written By: Kerby Jean-Raymond + Carissa Romain

Copywriter: Mikeisha Vaughn

Art Direction: Brian Chor + Brian Thompsen

Photographer: Michael B. Janey

EP: Patrick Driscoll