“1998” by Joe Freshgoods x New Balance

Stamped by “1998,” this creative time capsule, creative directed by Joe Freshgoods, pays homage to an influential era while transporting you to the inner thoughts of the Chicago-based designer as he confronts his origins in tandem with his love of film and the arts. “1998” is inspired by the essence of the ‘90s cinematography and hip-hop, infusing elements of the modern cult-classic film Belly, directed by Hype Williams, across product and visual assets.

Role: Copywriter + Copy Editor

Creative Director: Joe Freshgoods

Director Joshua Kissi

EP/Producer: Miata Ramos

Art Directors: Arturo Lopez

Awards

Shorty Awards Finalist, Campaign By Diverse-Owned Businesses