THE PROJECT

Reebok “The Extras Collection”

In 2023, Reebok released two new platform sneakers, the Club C Extra and the Classic Leather SP, an evolution of the classic Club C Double Geo. This campaign aimed to present Gen Z women with trendy new options that encouraged them to take it to new heights, embodying main character energy and being "extra" in everything they do, even something as simple as a movie date with friends. This concept presented "extra" ways to get their hands on sneakers instead of traditional lines and raffles.

THE ROLE

I was the lead copywriter for this campaign, crafting the campaign narrative and copy direction across digital channels and developing the creative concept in collaboration with the Art Director.

THE TEAM

Copywriter: Mikeisha Vaughn

Art Direction: Meghan Pascarella Ward