reebok “the extras collection”
In 2023, Reebok released two new platform sneakers, the Club C Extra and the Classic Leather SP, an evolution of the classic Club C Double Geo. This concept and campaign encouraged them to take it to new heights literally and figuratively — embodying main character energy and being "extra" in everything they do, even something as simple as a movie date with friends. This concept also presented "extra" ways to obtain sneakers, aside from traditional lines and raffles.
ROLE: Copywriter + Creative Concept
ART DIRECTION: Meghan Pascarella Ward
