THE PROJECT

Reebok 2022 “Life Is Not A Spectator Sport”

As part of Reebok's evolution of storytelling, this campaign gives new life to the brand's tagline, "Life Is Not A Spectator Sport." Going beyond athleticism, it explores the stories of those who refuse to wait on the sidelines and welcome the ever-present invitation to live.

THE ROLE

For this campaign, I researched and wrote all key visual copy featuring short, punchy talent bios and social copy that embodied the each talent’s approach to creating, existing and living without limitations.

THE TEAM

Director: Jide Osifeso

Copywriter: Mikeisha Vaughn

Copywriter + Scriptwriter: Niall Power

Art Direction: Valentina Vergara + Sara Park

Photography: Parker Woods

Styling: Diane Garcia