Cratemaster

Reebok CrateMaster: A Film By Kerby Jean-Raymond

Building upon Reebok's refreshed brand direction, CrateMaster, directed by Kerby Jean-Raymond, is a love letter to the inner-city youth and basketball culture in Brooklyn and beyond. This short film and campaign highlight the limited access to quality playgrounds and basketball courts, as well as the youth with a hunger to compete even when concrete and a crate are their only option. It’s the story of the underdog, who doesn’t take no for answer. Ever.

Reebok In-House Agency

Role: Copywriter

Director: Kerby Jean-Raymond

Creative Director: Jide Osifeso

Written By: Kerby Jean-Raymond + Carissa Romain

Art Direction: Brian Chor + Brian Thompson

Photographer: Michael B. Janey